This phase 2 project identified more sustainable packaging options for consumers to prevent ground beef food waste and analyzed how these findings can assist in effectively communicating future sustainability goals for the beef industry. Qualitative and quantitative focus groups were conducted with 16 ground beef package prototypes and nine messaging claims. A phase 1 project conducted in 2020, which recommended completing this phase 2 project, measured the life cycle impact of packaging alternatives to polystyrene trays and overwrap and provided quantitative research on consumer perception and “willingness to pay.”
The results from this project showed that food visibility overruled sustainability and food waste concerns with packaging. There is a “sweet spot” aligned with packaging reduction and consumer preferences for a resealable clear vacuum-sealed packaged pouch. There was a secondary connection between portioning and food waste. Improving understanding of spoilage indicators on the quality of meat intended to purchase will lead to less ground beef being wasted at retail. There was a strong connection between intelligent packaging and food waste. Finally, there is an opportunity to link recycled content and recyclable packaging with sustainability. A RoadMap highlighted specific directions in three areas, each on ground beef food waste prevention and more sustainable packaging. Ten follow-up research projects were defined based on the results from this study.
Methodology
- Identify Key Packaging Elements
- Construct Prototypes
- Qualitative and Quantitative Research and Analysis
To download the full report, click here.
Phase 1 of the report can be found here.
