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Clean Label & Ultra-processed Foods: The Dichotomy in Consumer Decision Making

This webinar focused on plant-based foods, clean eating and processed and ultra-processed foods, highlighting what consumers understand about food products and what they think about each of these topics. The webinar also delves into what the scientific evidence says about processed and ultra-processed foods.

AURI Connects: Webinar Wednesday is a monthly webinar series hosted by the Agricultural Utilization Research Institute. Each webinar explores different aspects of the food and ag sectors in Minnesota—from resources for food entrepreneurs to innovations in coproducts and biobased energy.

Webinars take place on the second Wednesday of the month from 12 pm – 1 pm. Registration is free and open to the public. To learn more about upcoming webinars and watch past recordings, visit us at