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New look, same great results

–by Teresa Spaeth, AURI Executive Director

Imagining. Changing. Testing the limits to see what’s possible. Innovation always looks forward.

AURI is leading the way in Minnesota agricultural innovation. To better articulate that vision to a growing audience, we’ve made some changes to our logo and visual identity that you will notice in this issue of Ag Innovation News as well as our redesigned website:

We want you, our readers, to know that we are committed to constantly finding new and better ways to use our agricultural commodities. While we’re always looking forward, one thing will never change: our commitment to excellence in our three core service areas:

Idea-generating research:
We research ideas, opportunities and new technologies that can benefit our clients and industry as a whole.

Resource networks:
We bring together networks of professionals who can assist each other in the creation or improvement of new products and processes.

Hands-on scientific technical assistance:
We provide direct product and process development support in our labs and via our scientific staff and leverage this capacity to access external R&D resources that we do not possess in-house.

Thank you for the ways you partner with AURI to help redefine agriculture’s future. I’m excited to see what’s ahead.