Most packaged food businesses start in a similar manner, with an entrepreneur producing at home or in a shared kitchen, hand packing products into relatively simple, often store-bought packaging, and selling at a farmer’s market or self-distributing to a handful of stores.
However, as these businesses grow, their packaging needs to evolve. Whether the business will continue to self-produce or enlist a contract manufacturer or co-packer, the packaging must change to support distribution through a supply chain, allow retailers to effectively merchandise the product and differentiate itself from other products on the shelf. While every business is unique, there are many common packaging considerations that will help an entrepreneur as they seek to scale their business.
This new guide from AURI is a resource designed to help entrepreneurs and food businesses navigate these considerations and make the best decisions for their individual situations. To learn more and obtain a copy of the Packaging Guide for Scaling Food Businesses, visit auri.org.
Running time: 5:17