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Understanding Pricing and Optimizing Costs

Date: July 15, 2021

Time: 10 am – 12 pm, CT


In the first part of this workshop, our Farm Program Director David VanEeckhout will walk you through the factors to consider when determining the best price for your product, and how that changes depending on market and scale. He will also cover what a break-even point is and how to calculate it so that when opportunities arise for different markets, you know how low you can go. The second part of this workshop will address the always important issue of costs. Hear about these concepts at work in the real world as the workshop wraps up in conversation with Belén Rodríguez, owner of local empanada company Quebracho. She will share her own firsthand experience as a small food business owner as she navigated pricing her product and optimizing her costs as she moved into the CPG market.