Skip to content

pricing

AURI Report Offers New, Updated Pricing Strategies for Food Products

    Entrepreneurs consider pricing way too late and may cheat themselves in the process, report claims “On average, companies spend two to three years on product research and development, 12 to 18 months on go-to-market planning and execution, and just under eight hours on pricing.” So states the provocative claim that opens a comprehensive new pricing report, prepared by Pricing Innovations, LLC, for the Agricultural Utilization Research Institute (AURI). The report… Read More »AURI Report Offers New, Updated Pricing Strategies for Food Products