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Bison and Regenerative Agriculture


About General Mills’ EPIC Product:

EPIC set out to create the world’s first 100% Grass-fed meat, fruit, and nut bar. We call our product EPIC because it improves the lives of animals, regenerates our bodies, and helps heal the land.

Open Innovation Challenge:

Need 100% Grass-fed bison meat to support mission and business growth

Scope of Solution Space:

  • 100% Grass-fed Bison meat without the use of antibiotics or confined feeding
  • Seeking ranchers to raise and process bison for EPIC supply chain need
  • EPIC will partner with ranchers in the form of supply agreements to purchase raw material (meat, bone and fat) that meets specification requirements.

Innovation Solutions Not of Interest:

  • No brokers or intermediaries
  • Will work directly with ranchers
  • No confined feeding operations

Proposal Response Deadline:

April 30, 2019

Contact and More Information:


To submit your proposal online, click the link below:

Open Innovation Submission Form

To submit your proposal in a PDF document, click here.