Idea to reality: Swheat Scoop, a renewably-sourced cat litter, was initially made by Pet Care Systems-now part of Farmers Union Industries. The wheat-based product is all natural. Pet Care Systems continues to improve and create related products and processes to have a larger market share.
AURI’s role: AURI and their laboratories have been instrumental in improving the cost factors of the product,” explains Farmers Union Industries’ Chuck Neece. “They have worked on the processes that impact the efficacy of the product, tightening down quality control specs, so the product became more consistent.”
Outcomes: In a market that is seeking more natural products, the Swheat Scoop product line continues to grow. The cat litter is available in thousands of stores nationwide including Target, Petco, Petsmart and many other pet stores.