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Idea to reality: Suntava, a Minnesota food ingredients company, has come up with a natural alternative to Red Dye No. 40. Its proprietary hybrids of purple corn are a treasure trove of healthful food ingredients, from a natural red colorant, to milled components for everything from snack bars to cereals.

AURI’s role: AURI has assisted Suntava with a variety of product development activities since 2002.

Outcomes: The Twin Cities-based Suntava continues to add products and also has plans to announce a groundbreaking nutraceutical. In addition, two beers based on Suntava’s purple corn extract have launched into the marketplace.